Storefront Signage: What You Need to Know

The goal of any storefront signage should be to entice current and prospective customers. You have mere seconds to make a first impression, and your signage needs to balance the fine line of making your company “pop” while being clean enough that it’s legible. It should exemplify the heart of your brand, values and mission.…

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The Pathway to Successful Branding

Branding in today’s competitive marketplace means setting yourself apart from your competition. Miriam Webster defines branding as “the promoting of a product or service by identifying it with a particular brand.” Although business owners will agree, branding is a much more complicated and involved process. While getting your company seen by your target audience can…

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The power of the business card

In the technological world of social media, smartphones and internet marketing, there are those who believe the old ways of physical networking are long gone. Gone are the days of personal meetings, door-to-door sales and even chance encounters. Hello to the days of quick messages, email signatures and, of course, the “like” button. But despite…

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How exciting marketing can sell a “boring” product

Let’s be honest: some products are easier to sell than others. Not every company can be Apple, Nike or Starbucks. Flashy products like these go directly into the hands of consumers, and while they do require marketing and advertising, oftentimes they speak for themselves. Somebody has to make the pieces for these products; someone has…

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5 suggestions to stay relevant in 2017

2016 is coming to an end, and before we know it 2017 will be here, new and shiny. But what does the new year mean for your business? For some, it can be difficult to keep up with the new trends and stay current on consumers’ minds. For others, the new year means new opportunities,…

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