Signage Review: 7 Favorite Projects in 2017

2017 was a great year for GrandMark Signs! We worked with clients in the KC metro area and beyond to deliver custom signage and graphics solutions. We pushed ourselves to grow both personally and professionally, making strides to settle for nothing but quality and customer satisfaction. Getting to know the hardworking men and women of…

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Storefront Signage: What You Need to Know

The goal of any storefront signage should be to entice current and prospective customers. You have mere seconds to make a first impression, and your signage needs to balance the fine line of making your company “pop” while being clean enough that it’s legible. It should exemplify the heart of your brand, values and mission.…

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The Pathway to Successful Branding

Branding in today’s competitive marketplace means setting yourself apart from your competition. Miriam Webster defines branding as “the promoting of a product or service by identifying it with a particular brand.” Although business owners will agree, branding is a much more complicated and involved process. While getting your company seen by your target audience can…

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Signs of Summer Fun

With the middle of summer upon us, Kansas City is bustling with fun activities and locales for all ages. These 4 destinations not only provide fun and food, but also feature some of our favorite unique signage in the city.     1. The Roasterie. Getting up in the morning is hard, but coffee helps…

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The power of the business card

In the technological world of social media, smartphones and internet marketing, there are those who believe the old ways of physical networking are long gone. Gone are the days of personal meetings, door-to-door sales and even chance encounters. Hello to the days of quick messages, email signatures and, of course, the “like” button. But despite…

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How exciting marketing can sell a “boring” product

Let’s be honest: some products are easier to sell than others. Not every company can be Apple, Nike or Starbucks. Flashy products like these go directly into the hands of consumers, and while they do require marketing and advertising, oftentimes they speak for themselves. Somebody has to make the pieces for these products; someone has…

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Valentine’s Day: fall in love with your business

Tomorrow is Valentine’s Day—a day of romance, togetherness and most importantly, love. Soon the air will be filled with the fresh scent of roses and delicious chocolate. But what does all that have to do with your business? In the humdrum life of the business world, it’s easy to get bogged down in things to…

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5 ways to build a great company culture

In today’s world, employees are looking for more when it comes to work. Not necessarily more money or more benefits (although those are important too), but more fulfillment. Employees want to know their work matters; they want to feel valued and like they’re making a difference. And how can your business do just that? By…

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5 suggestions to stay relevant in 2017

2016 is coming to an end, and before we know it 2017 will be here, new and shiny. But what does the new year mean for your business? For some, it can be difficult to keep up with the new trends and stay current on consumers’ minds. For others, the new year means new opportunities,…

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