International Sign Expo 2018

This year our leadership team attended the International Sign Exhibition and Annual Sign Biz Meeting in Orlando, Florida. Over 600 exhibitors come every year to display their latest substrates, production equipment and sign-industry products. With a little more than two days in Orlando, we knew we’d have to prioritize what we wanted to get out…

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Signage Review: 7 Favorite Projects in 2017

2017 was a great year for GrandMark Signs! We worked with clients in the KC metro area and beyond to deliver custom signage and graphics solutions. We pushed ourselves to grow both personally and professionally, making strides to settle for nothing but quality and customer satisfaction. Getting to know the hardworking men and women of…

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Substrates and Vinyl Deep Dive

While signs come in an array of shapes, sizes and materials, many signs are made of a substrate that then has vinyl or other mediums applied on top of it. A substrate is defined as “a substance or layer that underlies something, or on which some process occurs.” (source) In signage, a substrate is known…

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Storefront Signage: What You Need to Know

The goal of any storefront signage should be to entice current and prospective customers. You have mere seconds to make a first impression, and your signage needs to balance the fine line of making your company “pop” while being clean enough that it’s legible. It should exemplify the heart of your brand, values and mission.…

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How exciting marketing can sell a “boring” product

Let’s be honest: some products are easier to sell than others. Not every company can be Apple, Nike or Starbucks. Flashy products like these go directly into the hands of consumers, and while they do require marketing and advertising, oftentimes they speak for themselves. Somebody has to make the pieces for these products; someone has…

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