Let\u2019s be honest: some products are easier to sell than others. Not every company can be Apple, Nike or Starbucks. Flashy products like these go directly into the hands of consumers, and while they do require marketing and advertising, oftentimes they speak for themselves.<\/p>\n\n\n\n
Somebody has to make the pieces for these products; someone has to sell the insurance; somebody has to sell the plastic moldings, containers and metal piping. Products and services like these aren\u2019t \u201cfun\u201d or \u201cstimulating,\u201d but necessary. So how does a brand make a necessary product seem exciting and interest-worthy? One word: marketing.<\/p>\n\n\n\n
The right marketing can make any brand seem thrilling, and can boost a small business if used appropriately. If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement.<\/p>\n\n\n\n
A lot of companies with complicated goods like to focus their marketing and advertising strategies on the specs and features of their products. While this is helpful, it doesn\u2019t do much to captivate and engage an audience. Oftentimes, consumers don\u2019t really care about the features your product has\u2014they care about what the product can do for them.<\/p>\n\n\n\n
How will it impact their lives, make things simpler or cheaper? When you\u2019re marketing a \u201cboring\u201d product, showing how it can directly influence consumers\u2019 lives will reach out to them and draw them in as customers.<\/p>\n\n\n\n
Your product may be complex, intricate and difficult to understand, but that doesn\u2019t mean your marketing has to be. To be honest, people often don\u2019t care how your product works; they\u2019re more concerned with what<\/em> it does\u2014in the simplest way possible. The best marketing strategy explains your product quickly and easily, in a way consumers can digest and regurgitate.<\/p>\n\n\n\n The basic key is to focus your marketing efforts into one essential message. If it\u2019s literally nuts and bolts, maybe your message is \u201cWe keep it all together.\u201d No matter what your product is, find its basic necessity and aim your marketing efforts towards that.<\/p>\n\n\n\n If your product or service is \u201cboring,\u201d chances are it\u2019s not very eye-catching, either. But that doesn\u2019t mean your marketing strategy can\u2019t paint it that way. When your product is visually and aesthetically appealing, consumers will be more drawn towards it, and more likely to engage with your business. Make people see your product in a different light by using colorful or unique artwork to display it differently. Even a simple artistic design can show the exciting side of your less-than-exciting product.<\/p>\n\n\n\n Finally, tell a story with your marketing. Every product or service has an origin, and when you share that narrative with others, people feel connected to your business. Tell how your product came about, how people use it and how it makes a difference in the world. This marketing strategy makes your product more interesting\u2014creating a three-dimensional image which establishes an emotional connection with consumers.<\/p>\n\n\n\n Some products are easier to sell than others, but that doesn\u2019t mean your product won\u2019t sell. By boosting your marketing tactics in new ways, you can bring any product or service to life, and show people why your business matters. Try out some of these marketing strategies and see how your \u201cboring\u201d product business booms.<\/p>\n","protected":false},"excerpt":{"rendered":" Let\u2019s be honest: some products are easier to sell than others. Not every company can be Apple, Nike or Starbucks. Flashy products like these go directly into the hands of consumers, and while they do require marketing and advertising, oftentimes they speak for themselves. Somebody has to make the pieces for these products; someone has […]<\/p>\n","protected":false},"author":2,"featured_media":219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,7,10],"tags":[],"_links":{"self":[{"href":"https:\/\/grandmarksigns.com\/wp-json\/wp\/v2\/posts\/218"}],"collection":[{"href":"https:\/\/grandmarksigns.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grandmarksigns.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grandmarksigns.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grandmarksigns.com\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":1,"href":"https:\/\/grandmarksigns.com\/wp-json\/wp\/v2\/posts\/218\/revisions"}],"predecessor-version":[{"id":220,"href":"https:\/\/grandmarksigns.com\/wp-json\/wp\/v2\/posts\/218\/revisions\/220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grandmarksigns.com\/wp-json\/wp\/v2\/media\/219"}],"wp:attachment":[{"href":"https:\/\/grandmarksigns.com\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grandmarksigns.com\/wp-json\/wp\/v2\/categories?post=218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grandmarksigns.com\/wp-json\/wp\/v2\/tags?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}3. Be visual.<\/h3>\n\n\n\n
4. Tell a story.<\/h3>\n\n\n\n